2021 Palmetto Award Winners

Congratulations to all of the IABC/SC Palmetto Award winners announced Nov. 17, 2021.

Star of Show

• Chernoff Newman – S.C. Department of Education
  S.C. Department of Education, Return to School
  Entry Catergory: Customer Relations

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Division 1: Communication Management

 

Category 2: Employee Engagement

Award of Merit

• BlueCross BlueShield of South Carolina – Emily Watkins and Kerry Johnston
  Feeding Our Neighbors

Award of Excellence

• BlueCross BlueShield of South Carolina – Community Relations and Corporate Marketing Communication
  BlueCross Workplace Campaign for NAMI Mid-Carolina
   
• BlueCross BlueShield of South Carolina – Leah Peace and Kim Paschal
  BlueCross BlueShield of South Carolina United Way Campaign Communications

 

Category 7: Marketing, Advertising and Brand Communication

Award of Excellence

• Flock Rally with the University Industry Demonstration Partnership
  Engineering Research Visioning Alliance (ERVA) Launch Campaign

 

Category 8: Customer Relations

Award of Merit

• BlueCross BlueShield of South Carolina – Kerry Johnston and Emily Watkins
  Everything is not fine

 

Category 10: Community Relations

Award of Excellence

• Chernoff Newman – MUSC
  Don’t Go Viral

 

Category 11: Government Relations and Public Affairs

Award of Excellence

• Chernoff Newman – S.C. Department of Education
  S.C. Department of Education, Return to School

 

Category 12: Government Relations and Public Affairs

Award of Merit

• Office of the State Treasurer – Communications Division SC Office of the State Treasurer
  12 Days of Christmas Cash Awareness Campaign

 

Category 14: Issues Management and Crisis Communication

Award of Excellence

• Dominion Energy – Marketing and Communications Team
  Dominion Energy’s Working Hard for South Carolina Campaign

 

Category 14B: COVID-19 Response & Recovery Management and Communication

Award of Merit

• DHEC – South Carolina Department of Health and Environmental Control
  COVID-19 Event Response

 

Category 15: Corporate Social Responsibility

Award of Excellence

• Flock and Rally with The COMET
  The COMET “Don’t Miss Your Shot” Campaign

 

Category 16: Nonprofit Campaigns

Award of Excellence

• Alison South Marketing.com – Alison South Team
  Paceline
   
• The Carolina Agency
  Center for the Study of Aphasia Recovery

 

Category 17: Diversity and Inclusion

Award of Excellence

• Nelson Mullins Riley & Scarborough LLP – Nelson Mullins Marketing/DE&I
  Celebrating our Diverse Heritages

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Division 2: Communication Research

Category 18: Communication Research

Award of Merit

• Anderson University – Public Relations Research and Evaluation Team
  Habitat for Humanity of Anderson County: A Study of Supporters

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Division 4: Communication Skills

Category 22: Audio/Visual

Award of Merit

• Alison South Marketing.com – Alison South Team
  OnDeck Baseball Skill and Development
   
• Flock and Rally
  NTT DATA Nashville Hype Video

Award of Excellence

• Alison South Marketing.com – Alison South Team
  Universal Plumbing
   
• Nelson Mullins Riley & Scarborough LLP – Creative and Communications Teams
  Office Spotlight Campaigns
   
• NP Strategy – Taking the Pulse: a Health Care Podcast
  Taking the Pulse: A Health Care Podcast

 

Category 23: Social Media

Award of Excellence

• Flock and Rally
  SCCADVASA’s Primary Prevention Campaign

 

Category 24: Publications

Award of Excellence

• BlueCross BlueShield of South Carolina – Kerry Johnston
  Giving Magazine