2020 Palmetto Award Winners

Congratulations to all of the IABC/SC Palmetto Award winners announced June 8, 2021.

Star of Show

• BlueCross BlueShield of South Carolina – Todd Hudak and JulieMae Bax
  Sharing This Is Not Caring
  Entry Catergory: Customer Relations
   

Division 1: Communication Management

Category 1: Internal Communication

Award of Excellence

• South Carolina Bar – Communications Division
  Lawyers Helping Lawyers: Living Above the Bar

Category 4: Change Communication

Award of Excellence

• University of South Carolina – Office of Communications and Public Affairs
  For South Carolina: A Path to Excellence

Category 5: Safety Communication

Award of Merit

• University of South Carolina – Office of Communications and Public Affairs
  IPledgeColumbia

Award of Excellence

• University of South Carolina – Office of Communications and Public Affairs
  COVID-19 Website

Category 7: Marketing, Advertising and Brand Communication

Award of Merit

• Alison South Marketing Group – Ron Turner and Summer Pareira
  Lawn Ace Brand

Award of Excellence

• Alison South Marketing Group – Cynthia South, Ron Turner and Dustin Turner
  BeBamberg, Naturally
   
• South Carolina Association of CPAs – Communications Team
  2020 Virtual Spring Splash
   
• Flock and Rally with the S.C. State Fair
  The S.C. State Fair: 150th Year Campaign
   
• Flock and Rally with The COMET
  The COMET – Honoring Sarah Mae Flemming

Category 8: Customer Relations

Award of Merit

• BlueCross BlueShield of South Carolina – Todd Hudak and JulieMae Bax
  Use as Directed

Award of Excellence

• BlueCross BlueShield of South Carolina – Leah Peace and JulieMae Bax
  Ask for Help
   
• BlueCross BlueShield of South Carolina – Todd Hudak and JulieMae Bax
  Sharing This Is Not Caring

Category 9: Media Relations

Award of Excellence

• University of South Carolina – Office of Communications and Public Affairs
  VESper Media Relations
   
• Flock and Rally with Central Carolina Community Foundation
  Midlands Gives Media Relations Campaign

Category 10: Community Relations

Award of Excellence

• Chernoff Newman
  One Region Ready

Category 14: Issues Management and Crisis Communication

Award of Excellence

• South Carolina Farm Bureau
  SC AgriWellness

Category 16: Nonprofit Campaigns

Award of Merit

• South Carolina Bar – Communications and Pro Bono Divisions
  COVID-19 Legal Services Pro Bono Hotline

Award of Excellence

• AARP South Carolina and WYFF/HTV Digital Studios
  AARP SC Fraud Watch Network

Category 17: Diversity and Inclusion

Award of Excellence

• Nelson Mullins Riley & Scarborough LLP – Marketing Communications/Graphics/Social Media Teams
  Celebrating our Diverse Heritages and Identities
   
• NP Strategy
  A 2020 Approach to Diversity & Inclusion Discussions
   

Division 2: Communication Research

Category 19: Communication Research

Award of Excellence

• Chernoff Newman
  CN Insights Coronavirus Studies

Category 20: Communication Research (Student Entry)

Award of Excellence

• Anderson University – Public Relations Research and Evaluation Team
  Anderson University Social Media Usage Research Project
   

Division 3: Communication Training and Education

Category 22: Communication Training and Education

Award of Merit

• The Crawford Austin Agency – Bianca Crawford Shelton
  Branding with Bianca Workshop Edition: Communications Strategy
   

Division 4: Communication Skills

Category 23: Special and Experiential Events

Award of Excellence

• Alison South Marketing.com – Lindsey McCullough, Matt Socha and Mike Thomas
  Virtual Steeplechase
   
• Alison South Marketing.com – Austin Templeton and Paul Hanna
  Aiken Regional Medical Center Employee Appreciation
   
• BlueCross BlueShield of South Carolina – Community Relations Department
  An Evening of Art
   
• University of South Carolina – Office of Communications and Public Affairs
  UofSC Gary Lee Watson Comic Book Collection

Category 24: Communication for the Web

Award of Excellence

• City of Columbia – Public Relations, Media and Marketing
  Resilient Columbia

Category 25: Audio/Visual

Award of Excellence

• NP Strategy
  The Buzz with Burnie – An Economic Development Podcast
   
• University of South Carolina – Office of Communications and Public Affairs
  South Carolina Honors College Overview Video
   
• University of South Carolina – Office of Communications and Public Affairs
  Remembering the Days, a UofSC podcast

Category 26: Social Media

Award of Excellence

• BlueCross BlueShield of South Carolina
  Opioids Perspectives Social Media Campaign
   
• AARP South Carolina and WYFF/HTV Digital Studios
  AARP SC Fraud Watch Network

Category 27: Publications

Award of Merit

• BlueCross BlueShield of South Carolina – JulieMae Bax
  Use as Directed
   
• South Carolina Farm Bureau – Promotion and Education Team
  SC Farmer Magazine

Award of Excellence

• BlueCross BlueShield of South Carolina – Corporate Marketing Communications
  Giving Magazine
   
• BlueCross BlueShield of South Carolina – JulieMae Bax
  Ask For Help
   
• BlueCross BlueShield of South Carolina – JulieMae Bax
  Sharing This Is Not Caring
   
• South Carolina Association of CPAs – Communications Team
  South Carolina CPA Report Magazine
   
• University of South Carolina – Office of Communications and Public Affairs
  Admissions Viewbook

Category 28: Writing

Award of Merit

• BlueCross BlueShield of South Carolina – Todd Hudak
  Sharing This Is Not Caring
   
• BlueCross BlueShield of South Carolina – Leah Peace
  Ask For Help

Award of Excellence

• BlueCross BlueShield of South Carolina – Todd Hudak
  Use As Directed