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2020 Palmetto Award Winners

Congratulations to all of the IABC/SC Palmetto Award winners announced June 8, 2021.


 

Star of Show

  • BlueCross BlueShield of South Carolina – Todd Hudak and JulieMae Bax
    Sharing This Is Not Caring
    Entry Catergory: Customer Relations
     

Division 1: Communication Management


Category 1: Internal Communication

Award of Excellence

  • South Carolina Bar – Communications Division
    Lawyers Helping Lawyers: Living Above the Bar

 

Category 4: Change Communication

Award of Excellence

  • University of South Carolina – Office of Communications and Public Affairs
    For South Carolina: A Path to Excellence

 

Category 5: Safety Communication

Award of Merit

  • University of South Carolina – Office of Communications and Public Affairs
    IPledgeColumbia


Award of Excellence

  • University of South Carolina – Office of Communications and Public Affairs
    COVID-19 Website

 

Category 7: Marketing, Advertising and Brand Communication

Award of Merit

  • Alison South Marketing Group – Ron Turner and Summer Pareira
    Lawn Ace Brand


Award of Excellence

  • Alison South Marketing Group – Cynthia South, Ron Turner and Dustin Turner
    BeBamberg, Naturally
     
  • South Carolina Association of CPAs – Communications Team
    2020 Virtual Spring Splash
     
  • Flock and Rally with the S.C. State Fair
    The S.C. State Fair: 150th Year Campaign
     
  • Flock and Rally with The COMET
    The COMET – Honoring Sarah Mae Flemming

 

Category 8: Customer Relations

Award of Merit

  • BlueCross BlueShield of South Carolina – Todd Hudak and JulieMae Bax
    Use as Directed


Award of Excellence

  • BlueCross BlueShield of South Carolina – Leah Peace and JulieMae Bax
    Ask for Help
     
  • BlueCross BlueShield of South Carolina – Todd Hudak and JulieMae Bax
    Sharing This Is Not Caring

 

Category 9: Media Relations

Award of Excellence

  • University of South Carolina – Office of Communications and Public Affairs
    VESper Media Relations
     
  • Flock and Rally with Central Carolina Community Foundation
    Midlands Gives Media Relations Campaign

 

Category 10: Community Relations

Award of Excellence

  • Chernoff Newman
    One Region Ready

 

Category 14: Issues Management and Crisis Communication

Award of Excellence

  • South Carolina Farm Bureau
    SC AgriWellness

 

Category 16: Nonprofit Campaigns

Award of Merit

  • South Carolina Bar – Communications and Pro Bono Divisions
    COVID-19 Legal Services Pro Bono Hotline


Award of Excellence

  • AARP South Carolina and WYFF/HTV Digital Studios
    AARP SC Fraud Watch Network

 

Category 17: Diversity and Inclusion

Award of Excellence

  • Nelson Mullins Riley & Scarborough LLP – Marketing Communications/Graphics/Social Media Teams
    Celebrating our Diverse Heritages and Identities
     
  • NP Strategy
    A 2020 Approach to Diversity & Inclusion Discussions
     

Division 2: Communication Research


Category 19: Communication Research

Award of Excellence

  • Chernoff Newman
    CN Insights Coronavirus Studies

 

Category 20: Communication Research (Student Entry)

Award of Excellence

  • Anderson University – Public Relations Research and Evaluation Team
    Anderson University Social Media Usage Research Project
     

Division 3: Communication Training and Education


Category 22: Communication Training and Education

Award of Merit

  • The Crawford Austin Agency – Bianca Crawford Shelton
    Branding with Bianca Workshop Edition: Communications Strategy
     

Division 4: Communication Skills


Category 23: Special and Experiential Events

Award of Excellence

  • Alison South Marketing.com – Lindsey McCullough, Matt Socha and Mike Thomas
    Virtual Steeplechase
     
  • Alison South Marketing.com – Austin Templeton and Paul Hanna
    Aiken Regional Medical Center Employee Appreciation
     
  • BlueCross BlueShield of South Carolina – Community Relations Department
    An Evening of Art
     
  • University of South Carolina – Office of Communications and Public Affairs
    UofSC Gary Lee Watson Comic Book Collection

 

Category 24: Communication for the Web

Award of Excellence

  • City of Columbia – Public Relations, Media and Marketing
    Resilient Columbia

 

Category 25: Audio/Visual

Award of Excellence

  • NP Strategy
    The Buzz with Burnie – An Economic Development Podcast
     
  • University of South Carolina – Office of Communications and Public Affairs
    South Carolina Honors College Overview Video
     
  • University of South Carolina – Office of Communications and Public Affairs
    Remembering the Days, a UofSC podcast

 

Category 26: Social Media

Award of Excellence

  • BlueCross BlueShield of South Carolina
    Opioids Perspectives Social Media Campaign
     
  • AARP South Carolina and WYFF/HTV Digital Studios
    AARP SC Fraud Watch Network

 

Category 27: Publications

Award of Merit

  • BlueCross BlueShield of South Carolina – JulieMae Bax
    Use as Directed
     
  • South Carolina Farm Bureau – Promotion and Education Team
    SC Farmer Magazine


Award of Excellence

  • BlueCross BlueShield of South Carolina – Corporate Marketing Communications
    Giving Magazine
     
  • BlueCross BlueShield of South Carolina – JulieMae Bax
    Ask For Help
     
  • BlueCross BlueShield of South Carolina – JulieMae Bax
    Sharing This Is Not Caring
     
  • South Carolina Association of CPAs – Communications Team
    South Carolina CPA Report Magazine
     
  • University of South Carolina – Office of Communications and Public Affairs
    Admissions Viewbook

 

Category 28: Writing

Award of Merit

  • BlueCross BlueShield of South Carolina – Todd Hudak
    Sharing This Is Not Caring
     
  • BlueCross BlueShield of South Carolina – Leah Peace
    Ask For Help


Award of Excellence

  • BlueCross BlueShield of South Carolina – Todd Hudak
    Use As Directed
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